Product Management – LemdaSoft

Build Innovative Products

Bring your vision to life through our strategy, design, and software development services. Our team works with you to understand your goals, build innovative products, and make waves in your vertical. Launch and scale with us to successfully deliver a viable MVP to market fast by driving conversion through excellent user experience and feasible development.

what is Product Strategy?

Product Strategy is the process of aligning your product idea with your user demand, business model, and go-to-market strategy. It entails assessing your market and target personas and determining your technology platforms, product roadmaps, distribution channels.

Product strategy for my B2B go-to-market strategy

B2B products, apps, and websites require a different take on go-to-market strategy than B2C products. Your B2B go-to-market strategy will be critical to new products, but also to entrances into new markets and relaunches—and it’s not going to be a one-size-fits all type of thing.

Measuring a Product-Market Fit

you’ll need to have a robust and data-driven understanding of your target market’s business needs and demographics, psychographics, geographic, and behavioral characteristics of decision-makers and employees, and you can get an idea about this by getting answers for below mentioned questions.

What are the pain points our product is solving?
Which businesses and people have the problem your solution addresses?
What is their willingness to pay?
Which kinds of companies or businesses are experiencing these problems?
What are the roles of the people most affected by these pain points, and what do their days look like?
In which processes are they encountering these problems or inefficiencies?

Know Your Target Customer

So, when it comes to product-market fit (so literally, fitting into a market), stick with a reliable method to find and validate your target market.

Similarly, it might look like this:

Analyze your solution’s benefits, and which type of customers have the painpoints you’re addressing
Run extensive competitive analysis
Choose segment criteria to research
Develop buyer personas
Perform thorough market research, keeping in mind which parts of the personas you’ll target and investigate
Refine your ideal customer and target market
Finally, Summarize findings into key takeaways for your team, executives, and board

How Lemda Gets It Done

Well rounded teams

We believe that great software
comes from great teams. We
build lean teams to create quick
turnover on our projects.

Consistent progress

From ideation through design,
development, testing and
deployment – we work with you
every step of the way.

Continuous
improvement

We’re a small, distributed team
that believes in continuous
iteration to build the best version
of your vision possible.

MVP focused

Our unique process will help you
define your vision, prioritize the
right features and build an MVP
that delivers results.

Build innovative products and get your MVP to market

We take concepts and turns them into reality. Have an idea you want to build?
We’re the team that’ll do it right—the first time.