PredictionStrike
PredictionStrike is a new take on sports investing: a
stock market for professional athletes.
Client
PredictionStrike
Product
iOS app
Industry
Sports
Vertical
Social, Gaming
Headquarters
New York, NY
Company size
11-50
Key services
UI Design, UX design, Information
Architecture, Site Mapping, Responsive
Design, Mobile App Development, Web
Development
About PredictionStrike
PredictionStrike is essentially a stock market for professional
athletes. The founders saw a unique market opportunity. Sports
betting, as it exists, is generally short-term, winner-take-all, and
often involves a lot of luck. PredictionStrike, instead, gives users the
ability to actually invest in athletes they care about instead of just
betting on a game. This means you could’ve bought Tom Brady
when he got drafted, hold him over the long term, and well…made a
lot of money.
Product Goals
Increase User Base
Increase Screen Time and General Engagement
UX/UI Redesign and Build (PredictionStrike “2.0”)
Decrease user support tickets
The Process
8 Unmoderated Usability Tests (UT)
with
usertesting.com
: We were
approaching the project with a pretty big blind spot into the issues
our users could be facing on PredictionStrike’s site, so we leaned in
to usability to get honest insights from behavior (rather than
surveys.)
User Segmentation:
through testing, we segmented our user
groups by young males who were self-described sports fans. We
tested our target users through a “scavenger hunt” research
method of sending users on a task and having them think out loud
as they attempted to complete the tasks, supplemented by asking
feedback questions.
Surveys:
to learn more general information about our users. We
asked what other sports betting platforms our target users used,
frequency of PredictionStrike usage, and which sports they favored
(among other questions.)
Competitive Research:
We divided into competitive research into
two basic concepts. We wanted to encompass both the world of
sports—so apps like fantasy football—and the world of stocks and
alternative assets—such as Robinhood, Coinbase, etc.
The Challenges
Reducing the scope to accommodate the time constraint
of launching by
football season. This time constraint meant determining which features
were absolutely crucial and which features were worth saving for the
extended Phase 2 launch.
We entered the project with almost zero prior research. This meant that
before we jumped in headfirst,
were actually the right goals to be focused on for a successful
re-launch.
The Insights
Our users were having issues finding information.
They wanted to use
the site to search and explore but there were no real explore
features.
The only way they would identify an athlete was to directly search the
name of the athlete.
strategize
.
Our
users didn’t trust the previous site
—particularly
significant as a site
that collected financial information
.
Users were having issues understanding exactly what “the stock market
of sports” meant.
became increasingly important as users went to invest.
If they didn’t
understand how the pricing worked, they weren’t going to put their
money into the platform.
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